And auto-play videos with captions can help your content stand out among the clutter of generic text-based posts. Visual PDFs, slideshares and image carousels break up text and provide users with something pleasing to look at, while also building brand awareness and engaging potential customers. These assets can exhibit your company’s thought leadership and leverage your internal subject matter experts in a way that’s wholly unique to your brand. The platform serves as a great place to make posts for sharing content, such as articles, infographics and original marketing research. There are several types of engagement methods corporate marketers can use on LinkedIn, each with their own benefits. LinkedIn: Social Media for the Business World Let’s take a look at what makes LinkedIn such a valuable tool - including its upsides as well as its limitations - and how to best use this crucial social media platform. Whether you’re a LinkedIn beginner or an old pro, this social media platform has plenty of untapped potential for boosting your marketing strategy and delivering success for your business.
Guiding prospective clients down the sales funnel.
Those with their finger on the pulse of the marketing world know of the vast opportunities LinkedIn offers:
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